Edgar C. Tejerero

Edgar C. Tejerero

Chairman and President


Ed is currently the President of SM Lifestyle Entertainment Inc., the entertainment, food service, leisure and digital technology arm of SM Prime Holdings Inc. He is also serves as the President and Director of Omni Digital Media Ventures Inc; Vice President and Director of SM Arena Complex Corporation.

He carries with him a solid 23 years of food service, manufacturing and trading experience having to start with RFM Corporation as Executive Assistant to the Chairman of the Board.  While working for RFM Corporation, he started EDCT Food Services in GTVL Manufacturing Inc. in 1996.  Then in Year 2000, he joined Philippine Pizza Inc./Araneta Group as Vice President for Business Development, Construction and Maintenance.  He was in-charge of the expansions of Pizza Hut, Taco Bell and Dairy Queen.

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Edzel B. Villanueva

Business Development Head


Branch expansion in terms of full food concession and cart operations and leasing to about 100 spaces are the two main tasks of Edzel.

Mr. Villanueva is a veteran of business development and leasing.  He was part of the KFC Ramcar group at the peak of its expansion. He helped developed brands like Fressan bakeshop among others.

 

 

 

 

 

 

 

 

 

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